An extremely comprehensive guide to branding and its importance
Contrary to what you may think, branding goes way beyond your logo design, your color palette or your brand tone of voice—and its importance can’t be overstated. Branding is mnemonic, meaning that it enforces a consumer’s association with your company to solidify it in their memory. How can you harness this power and build a brand that leaves a lasting impression on your audience? In this guide, we will define branding, discuss its importance and offer tips for how to build a brand.